Marketing of Woolworth Research Proposal Example

Essays on Marketing of Woolworth Research Proposal The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: â€Å"Every man, woman, and child needs a Handy place where good things are cheap†. This principle became the fundamental philosophy that has kept Woolworth within its vision and has indeed offered the best quality services so far encompassing a customer base of 24 million per week (Woolworth, 2012).In Australia and New Zealand, Woolworth traverses more than 3,000 stores in both countries. These stores are concerned with the business involving food, general merchandise, liquor, home improvement, petrol, and hotels. Indeed it is among the gigantic business organizations in Australia that have created a huge network of engagement in terms of services, employment and business in general (Woolworth, 2012).Woolworth has been part and parcel of Australian society. It has ga thered through experience the business legacy prominent with the ethical values relating to the people in general hence fostering a responsible culture (Williams et al., 2010). It is on this same footing that in embracing the new technological advancement, Woolworth is committed to keeping in touch with its entire customer base in order to provide quality services and products. It is true that any form of innovation and development of the new products has been of great success has a result of harmonious interaction with customers. Woolworth is excellent in its endeavors including logistics and highly efficient (Woolworth, 2012). To improve on these qualities, it is high time that changes in societal dynamism have to be reflected also in the Woolworths business practice. The new business practice specifically deals with the internet and mobile telephony that has triggered a new wave on how to do business. Therefore based on the foregoing, in order to come up with accurate and reliabl e information pertaining to the adoption of these technological advancements a marketing research project has been proposed for the same.ObjectivesThe main objective in carrying out the marketing research for Woolworth’s products and services based on the use of new technology is to examine the readiness and attitude with which the majority of the customer base is willing to adopt the same at a considerable fair cost. This can further be divided into the following categories:To examine how advanced the customers are in using some of the technologiesTo identify the most conversant and easy way of reaching a wide range of customers using the technologyTo determine the resultant effect of embracing technology to the customers and the entire business profile.These objectives are elaborate further below;To examine how advanced the customers are in using some of the technologies